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Focus Groups

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Gain Meaningful Insights Through Focus Groups

The Marketing & Outreach Department can help you plan and develop focus groups to gather valuable feedback and perspectives from your target audience—whether it’s students, faculty, staff, or community members.
We’ll collaborate with you to design an effective session that provides actionable insights to guide your program, service, or initiative.

When to Consider a Focus Group

A focus group can be especially useful when you:

  • Are developing or refining a program, service, or event

  • Want to understand audience perceptions or experiences

  • Need qualitative feedback to complement survey data

  • Want to test messages, visuals, or concepts before a campaign launch

detailed overview presentation (PDF)

 

Next Steps

“Interested in conducting a focus group? Contact the Marketing & Outreach Department to discuss your goals and how we can support your project. Reach out directly to Simon Penington or Edna Hernandez Amezcua to get started.”
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