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Marketing Campaigns

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Bring Your Initiative to Life

  • A marketing campaign helps you reach your target audience effectively and achieve your objectives.

  • It ensures your message is clear, consistent, and visually appealing.

  • Campaigns increase engagement, awareness, and participation in your program, event, or initiative.

How We Can Support You

  • The Marketing Department partners with you to create campaigns that meet the goals.

  • We provide strategy, design, copywriting, and recommendations for delivery channels.

We can help plan campaigns for:

  • Events and workshops

  • Recruitment or enrollment drives

  • Community outreach

  • Fundraising and initiatives

  • Department awareness and programs—highlighting your department’s offerings and services to the campus community

What to Expect

  • Marketing campaigns require planning, coordination, and resources.

  • Successful campaigns need:

    • Clear objectives and target audience

    • Time for creative development and approvals

    • Budget for materials, printing, and advertising (if applicable)

 

Next Steps

“Ready to start your campaign? Contact the Marketing Department to schedule a conversation. We’ll work with you to explore ideas, plan strategies, and determine what resources you’ll need. You can reach out directly to Simon Penington or Edna Hernandez Amezcua to get started.”

Success Story

The Marketing Department developed the AB 1705 campaign to help students understand new state legislation that allows them to start directly in transfer-level Math and English courses.

Through clear messaging and engaging visuals, the campaign highlighted the benefits of AB 1705—faster graduation, cost savings, and strong academic support. The campaign included a YouTube video, digital graphics, and promotional materials shared across Foothill College’s channels under the theme “The Fast Track to Graduation!”
AB1705 Poster 1 AB1705 Poster 2
Mini Booklet 1 Mini Booklet 1

 

 

Working with the marketing team was an absolute pleasure. They transformed our AB 1705 campaign template into something exceptional. Their combination of vision with flawless execution was deeply appreciated. Thank you, marketing team, for an awesome campaign!
 

Fountainetta Coleman Coordinator II, Testing & Assessment Center
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You can count on Foothill to support you no matter what path you choose.

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